Niche Please: WWE’s Limited Marketing Hurts (Part 1: The Cruiserweight Division)

Niche Please: WWE’s Limited Marketing Hurts Part 1: The Cruiserweight Division Over the years WWE has clearly done something right in terms of marketing and brand expansion. They’re often seen as the number one wrestling program (excuse me, sports entertainment) sheerly for their dominance over professional wrestling in the entertainment world. WWE breeds star power,... Continue Reading →

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Payback: Highlights (5/1/16)

Holy crap, it's May. Isn't that insane? Feels like just yesterday it was WrestleMania and Brock Lesnar half-assed what could have been match of the year. Ah, sweet memories. Anywho... the buildup has been a little odd, hasn't it? Shane has been running the program even though he lost to the Undertaker, so that's peculiar and... Continue Reading →

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